People often get excited or uninterested when they have to read something from a website. You know It’s not them, you just don’t know what it is. Sometimes you think you should use catchy phrases so they’ll think you’re fun, or add a splash of colors to make it look lively.
Why should I read the words on your website? Words are more important than we probably think. Stats say people don’t read on the web. I read that somewhere, and it makes sense if you think about it. Different things are taking people’s attention online and in real life. We’re all so busy and so tired. So, the big question is, why would I read the words on your website?
‘Aesthetics are debatable, but writing is essential’.
The first thing I learned about writing for experience {websites, apps, or anything at all} is to write like you are the customer service personnel, knowing that you’re there to help and make things easy for your clients. You’re the first face anybody sees when they walk in.
Think about walking into an office and the first person you meet is a rude, or strict, or very-hard-to-relate-with receptionist. You’re definitely going to start feeling a lot less comfortable or welcome there. That's the same thing with UX writing.
I saw this, and I wondered if I’d want to read this first paragraph before signing up any other day. Considering that the target audience is female entrepreneurs, some things should be considered. Women have plenty to do at a time, added to being an entrepreneur, and it just makes sense if a sign-up or registration process was a lot easier. For one, writing should be accessible to all users. It is meant to be welcoming, clear, easy to understand, and encourage a user to take action. If you have to put out writing where users will need to feel motivated to read, spend good time thinking about it.
I asked myself a few questions, and I decided that it could be better. Life is hard enough as it is, why not make it easier?
Even with poor design, this was a lot easier to read and to convince three other people beside me to read. The key is not to write fewer words as most people{subbing designers} believe. It is to WRITE BETTER WORDS!
Beautiful aesthetics and poor writing get a quarter of the work done. Poor aesthetics with better writing get half the work done. Beautiful aesthetics and even better writing get the whole job done.
Work with your design team. Instead of thinking about less writing, think about usability. Think about who you’re writing to, and what you’re writing for. You can think about food and holidays too, and make your writing 100% worth reading.
